New York Mets owner Steve Cohen is turning heads, already. And with his tweets.
No, it’s not a great look, but who really cares? Billionaires have been vindicated for their use of social media, with Cohen it’s no different. Twitter is a public forum, people clearly care about what he has to say.
This isn’t to say that Cohen should find better things to tweet or handle the image of the Mets more responsibly, but it’s not like his tweets are a physical representation of the team’s brand. When has social media been a good indication of someone’s personal life?
It’s not for Cohen, nor the Mets.
Let’s take a look at some alternatives for example: Steve Cohen could be like some other owners in professional sports. Let’s take a look at the Ford Family, owners of the Detroit Lions.
The Lions have been historically awful. The franchise has won a single playoff game in the last 60 years or so. Once since 1957. That’s not great. In response, the Ford’s have lied to fans of the team for decades, citing injuries or excuses as reasons for being terrible, rather than actually pin it on the front office or bad decision making on their own part.
No, Cohen hasn’t really taken ownership for any faults of his own yet, but he’s calling out this team, saying they need to be better, and finding some sort of empathetic response for fans worried about this team, whether it’s offense or otherwise.
Or there‘s Dan Snyder, owner of the Washington Football Team. On several occasions, Snyder’s ownership of Washington has been a failure. For one, he didn’t change Washington’s name until the stadium sponsor demanded it. He’s also taken a hands-on approach to ownership, which is never a great thing.
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Cohen doesn’t seem like he’s taking that approach, which is great. If he’s just tweeting and demanding more from the team, what’s the harm? Do I really care that he’s out here tweeting his thoughts as owner of the New York Mets? No, not really. I just want this team to win. If they do that, it’s all fine with me.