Major League Baseball is expanding its reach online, and Facebook is the next frontier.
Facebook and MLB have a reached a deal to stream one game a week on its platform as an exclusive throughout the season. The first Facebook-streamed game will feature our own Mets playing the the Philadelphia Phillies at Citi Field on Wednesday, April 4.
We first heard about a rumor of a deal between Facebook and MLB last year during the beginning of Spring Training. No agreement was reached then, so it seems like the two parties just shelved all discussions until this winter.
The deal reportedly includes 25 games overall though without an official schedule announced, we’re not exactly sure how many times the Mets will be on Facebook after that first Wednesday afternoon game.
Facebook boasts over 1.4 billion daily active users throughout the world, making it the biggest social network to ever exist. This is certainly enticing for MLB – an entity that’s trying really hard to grow its fanbase in 2018. I personally appreciate a move like this a lot more than those new stupid mound visit rules, but I digress.
With more and more TV viewers ‘cutting the cord’ every day, MLB is trying to keep themselves in front of as many eyes as possible in this new digital age. Twitter started streaming select baseball games last season, but with a considerable larger user base in Facebook, MLB is definitely going in the right direction.
Some will say that Facebook isn’t the greatest spot to attract younger viewers. However, the average age of a user on Facebook is 25-34 with the 18-24 demographic following in second place.
While MLB may not get in front of many teens through Facebook, it should still get a lot of interested parties watching. The casual fan that doesn’t even know what channel SNY is on their cable box, may happen to want to watch a game on Facebook if they stumble upon it. Either way, the new era of broadcasting sports took a big step with this announcement.