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Mets signing of Tim Tebow may be win-win marketing move

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The signing of Tim Tebow may just be what the Mets need on a marketing level.

Following the signing, Mets GM Sandy Alderson stated the move was purely based on talent. He emphasized that marketing had nothing to do with the former NFL Quarterback joining the team. Even if that is the case, the team now finds itself in a win-win situation as a result.

While Tebow may not actually play for the Mets for a while, if at all, the media attention and potential fan support could make the signing worthwhile.

The $100,000 price tag seems small compared to what his presence can do through the rest of 2016 and beyond.

Regardless of how well Tebow performs in the instructional league or minors, the team will sell tickets and merchandise. Not to mention fans will continue to storm social media to discuss how the move can be successful or backfire.

Some, if not a lot of the feedback will be negative, but is still attention that may boost their market.

The Mets are not like other teams. They dish out little surprises and promotions here and there, and that’s what makes them fun to watch.

No matter how much they win or lose as a result, fans will continue going to see games. It will be a show, simply having Tebow is designed to attract, whether that’s the intention or not.

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Simply put, signing Tim Tebow is just another foundation for hype and attention, and that’s not bad. Fans will stay interested, keep spending money and have the potential to do so even more with Tebow signed.

If he performs well and reaches the majors, the Mets will truly have the best of both worlds with Tebow. The potential is there. The Mets just need to utilize it well.

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