Tuesday afternoon, the Mets sent an email to the fans on their mailing list asking for them to sign a letter indicating that they’re a “true New Yorker” who supports the Mets.
Aside from being meandering and not making much sense, the letter was purportedly signed by Keith Hernandez, Ron Darling, Cleon Jones, Ed Charles, Jerry Koosman, and Dwight Gooden – each of whom won a championship while playing for the Mets.
The letter wrapped up like this:
Your support matters; we wouldn’t have won without you. So we’re calling on you to give today’s club the same chance we had.
If you agree that the fans have a role to play in making amazing things happen, add your name to this letter:
One fan — maybe you — will present the signatures on this letter and the messages from fans to the team, before the Mets’ first Subway Series game at Citi Field. If you add your name, it could be you.
While the letter wasn’t “disgraceful” – as some in the media are labeling it – it was both amateurish and tone deaf.
First of all, there’s no reason to ask fans who are on your mailing list to sign a letter affirming that they are indeed, fans.
Second, while they’re obviously piggy-backing on Curtis Granderson‘s “true New Yorkers are Mets fans” line from his introductory press conference, they’re alienating any non-native New Yorkers and/or New Yorkers who were born in the City and then moved.
I was born and raised in Brooklyn (so I qualify as a #TrueNewYorker – yay), but I’m too young to actually have vivid memories of the 1986 World Series (I was two years old during that season).
Still, seeing Keith Hernandez, Ron Darling, and Dwight Gooden’s names attached to this letter made me cringe.
The head of the Mets’ social media department – Will Carafello – is an actual Mets fan, so it makes me highly doubt that he was the person behind this campaign.
Whoever it was made an error, and whoever gave the go-ahead for the club to run with this campaign made an even bigger miscalculation.
Still, as Adam Rubin of ESPN pointed out early Wednesday – if the Mets win, no one will care about amateur marketing mistakes.